An effective digital marketing strategy as a basis for creating involvement with the target group. This sounds great of course, but many companies do not know how to apply this properly. This article describes where things go wrong, what the value of a digital marketing strategy is and how it can be built in 5 steps. No doubt you sometimes hear stories that digital marketing is about having a nice website or that it is suitable for both a computer screen and mobile. Or that search engine marketing, appearing as high as possible in Google search results, is all that a company needs online. People also tell stories that they should invest in advertising. This investment in online campaigns would lead to a position in, for example, Google. It is also claimed that Social media is everything that is needed to get everything out of it online. In short, there are many different ways to contact potential customers. But who is right and what should you believe? On the on...
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